Mark Schaefer, who wrote the book “Known – the handbook for building & unleashing your personal brand in the digital age” says that there are five things that you need to know in order to build your reputation.
- it’s not about passion
- it is about purpose
- you don’t have to be an expert
- the right space or platform
- no overnight success
And I agree – whether you’re a start-up, a leader or Kim Kardashian – be purposeful, talk at the level of your audience, pick the right platform and then – persevere.
You’ll find – after months of consistent hard work – that you’re an overnight success!
If you’re building your reputation right now, what challenges are you facing?
- Rethink Talent for Today
- Level Up Leadership
- People Change that works