Pricing in a growth business

Pricing in a growth business

Pricing – the bane of every growth business. I recently sat in on the launch of this brilliant pricing course run by London’s leading behavioural economist Hannah Lewis, and I want to give it a shout out. It’s absolutely spot-on for small business owners (like me, and many of my growth clients in the Talent & Technology space) who seek confidence in setting their prices. By using neuroscience and consumer marketing know-how rather than guesswork, MindMafia’s Psycho Pricing course lands this squarely – it’s excellent. I’d get in before the price – ironically – goes up….!

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Stuck in the middle with you

Stuck in the middle with you

It’s time to invest in our middle managers. We’ve invested heavily in our executives, and in our front line leaders. We’ve invested in our new